At pk24 we take your privacy seriously. This Privacy Policy explains in plain terms what personal data we collect from Pakistani players, why we collect it, how it is used and stored, and what rights you have over your own information. We operate under an international online gaming license, which means privacy and data protection are not optional extras — they are licensing requirements we are obligated to meet.
Six core commitments that underpin how pk24 approaches your personal data. Full details are in the policy document below.
pk24 collects personal data only for clearly defined purposes: operating your account, processing payments, verifying identity, preventing fraud, and meeting licensing obligations. We do not collect data speculatively or repurpose it for uses you have not been informed of.
All personal data held by pk24 is stored on encrypted servers protected by industry-standard security measures. Access to player data is restricted to pk24 personnel with a legitimate operational need. No employee may access player data for any purpose outside of their defined role.
pk24 does not sell your personal data to third parties. Data is shared only with: licensed payment processors (JazzCash, EasyPaisa, HBL, UBL, Meezan Bank), certified game suppliers, identity verification providers, and regulatory bodies as required by our international gaming license.
You have the right to access a copy of the personal data pk24 holds about you, request correction of inaccurate data, and in certain circumstances request deletion. Requests are handled via the pk24 support channel and are processed within 30 days of receipt.
pk24 uses essential session cookies to keep you logged in securely, and analytical cookies to understand how the platform is used so we can improve it. No third-party advertising cookies or tracking pixels that share your data with advertisers are used on the pk24 platform.
pk24 retains personal data only for as long as it is required for the purposes for which it was collected, or as mandated by our international licensing obligations (typically a minimum of five years for financial records). Data no longer required is securely deleted or anonymised.
This Privacy Policy ("Policy") describes how pk24 ("pk24", "we", "us", "our") collects, uses, stores, discloses, and protects the personal information of individuals ("you", "your", "Player") who register for, access, or use the pk24 online gaming platform available at pk24.lat and any associated mobile web applications or services (collectively, the "Platform").
pk24 is committed to protecting the privacy and security of your personal data. This Policy is intended to give you a clear and transparent account of our data practices, consistent with the requirements of our international online gaming license and applicable data protection principles.
By registering an Account on pk24 or by using any pk24 service, you acknowledge that you have read, understood, and agree to the collection and use of your personal data as described in this Policy. If you do not agree, please do not register an Account or use the Platform.
This Policy should be read alongside the pk24 Terms & Conditions, which govern your use of the Platform generally. Defined terms used but not defined in this Policy have the meanings given to them in the Terms & Conditions.
pk24 is an online sports betting and casino platform operating under an international online gaming license. The Platform serves players across Pakistan — including in Karachi, Lahore, Islamabad, Faisalabad, Rawalpindi, and other cities — and is operated by the pk24 licensed entity (the "Data Controller" for the purposes of this Policy).
As the Data Controller, pk24 determines the purposes and means by which your personal data is processed. Where third-party service providers process data on pk24's behalf, they do so as Data Processors, operating under contractual obligations that require them to process your data only on pk24's instructions and to maintain appropriate security measures.
For all privacy-related queries, requests, or complaints, you may contact pk24 via 24/7 live chat or at the email address provided in Section 16 of this Policy. Email is displayed as plain text only and is not a clickable link.
pk24 collects personal data from you directly (when you register, use the Platform, or contact support), automatically (through your use of the Platform), and in some cases from third parties (such as identity verification providers). The categories of data collected are set out below.
| Category | Examples | Collection Point |
|---|---|---|
| Identity Data | Full name, date of birth, CNIC number, gender | Registration; KYC verification |
| Contact Data | Email address, mobile number, city of residence | Registration; account updates |
| Financial Data | JazzCash/EasyPaisa mobile wallet number, bank account or HBL/UBL/Meezan Bank details, transaction history | Cashier; KYC verification |
| Document Data | Scanned CNIC, passport copy, utility bill (for address verification) | KYC verification process |
| Technical Data | IP address, device type, browser version, operating system, session timestamps | Automatically — platform usage |
| Usage Data | Pages visited, games played, bets placed, deposit/withdrawal amounts, session duration | Automatically — platform usage |
| Communications Data | Live chat transcripts, support emails, feedback submissions | Customer support interactions |
| Responsible Gaming Data | Deposit limit settings, self-exclusion status, session time preferences | Account settings; support requests |
pk24 does not knowingly collect sensitive personal data (such as health information, religious beliefs, or biometric data) except where it is strictly required by our licensing obligations (for example, in self-exclusion or responsible gaming contexts where a Player voluntarily discloses relevant information to support services).
pk24 uses your personal data for the following specific purposes:
pk24 processes your personal data on the following legal bases:
pk24 does not sell, rent, or trade your personal data to third parties for their own marketing purposes. Your data is shared only in the following limited circumstances:
All third-party recipients of pk24 player data are contractually required to maintain appropriate security measures and to process your data only for the purposes for which it was shared, in accordance with applicable data protection requirements.
As pk24 operates under an international online gaming license, some personal data may be transferred to and processed in jurisdictions outside Pakistan. Where such transfers occur, pk24 ensures that appropriate safeguards are in place — including contractual protections with the receiving party — to maintain a standard of data protection consistent with this Policy and our licensing obligations.
By registering a pk24 Account, you acknowledge and consent to the transfer of your personal data to jurisdictions outside Pakistan as described in this Policy, where necessary for the delivery of Platform services.
pk24 retains your personal data only for as long as it is necessary for the purposes for which it was collected, or as required by our international gaming license and applicable legal obligations. The following general retention periods apply:
Where data is no longer required and no legal obligation requires its continued retention, pk24 will securely delete or irreversibly anonymise it.
pk24 implements a range of technical and organisational security measures designed to protect your personal data against unauthorised access, loss, alteration, or disclosure:
While pk24 takes all reasonable technical measures to protect your data, no online system is unconditionally secure. You also have a role to play: use a strong, unique password for your pk24 Account, enable 2FA, and never share your login credentials with anyone.
pk24 uses cookies and similar technologies to operate the Platform securely and to improve the Player experience. The following cookie categories are used:
pk24 does not use third-party advertising cookies, behavioural tracking pixels, or any cookies that share your personal data with advertising networks or data brokers. You may control non-essential cookies through your browser settings; however, disabling essential cookies will prevent you from using the Platform.
Subject to the requirements of our international gaming license and applicable law, you have the following rights in respect of your personal data held by pk24:
Request a copy of the personal data pk24 holds about you, along with information about how it is used.
Request correction of personal data that is inaccurate or incomplete. Contact support or update your account profile directly.
Request deletion of your personal data where it is no longer required, subject to legal retention obligations under our gaming license.
Request that pk24 restricts the processing of your personal data in certain circumstances, such as while a dispute is being resolved.
Request a structured, machine-readable copy of personal data you have provided to pk24, where processing is based on your consent or contract.
Object to processing carried out on the basis of pk24's legitimate interests, including profiling for responsible gaming monitoring purposes.
To exercise any of the above rights, contact pk24 via 24/7 live chat or at the support email address provided in Section 16. pk24 will respond to all valid data rights requests within 30 days of receipt. In some cases, an extension of up to two additional months may be required for complex requests — if so, you will be notified within the initial 30-day period.
Please note that certain rights are subject to limitations where pk24 is required to retain data to comply with its international gaming license obligations — particularly financial records required for anti-money-laundering compliance.
The pk24 Platform is strictly an adults-only service. pk24 does not knowingly collect personal data from any individual under the age of 21. Age verification is a mandatory step in the pk24 registration process and is enforced under our international gaming license.
If pk24 becomes aware that personal data has been collected from an individual who is under 21 years of age, that data will be deleted immediately, the associated Account will be closed, and any deposits will be returned to the funding source. If you have reason to believe that a minor has registered a pk24 Account, please notify pk24 support immediately via live chat.
13.1 Opt-In. pk24 will only send direct marketing communications — including promotional offers, bonus notifications, PSL betting promotions, and casino game announcements — to Players who have actively consented to receive such communications during registration or via their Account settings.
13.2 Opt-Out. You may withdraw your consent to marketing communications at any time by: (a) updating your communication preferences in your pk24 Account settings; or (b) contacting pk24 support via live chat or email and requesting removal from marketing lists. Opt-out requests will be processed within 7 business days. Note that withdrawing marketing consent does not affect your receipt of essential service communications (such as transaction confirmations, account security alerts, and changes to these policies).
13.3 No Third-Party Marketing. pk24 does not share your personal data with third parties for the purpose of those parties sending you their own marketing communications.
The pk24 Platform may contain references to third-party services (such as payment method providers). pk24 is not responsible for the privacy practices of any third-party service, and this Policy does not apply to any third-party website, application, or service that you access independently of the pk24 Platform .
Before providing your personal data to any third-party service, you should read that service's privacy policy to understand how your data will be handled. pk24 cannot accept responsibility for the data practices of third parties over which we have no control.
pk24 reserves the right to amend this Privacy Policy from time to time to reflect changes in our data practices, legal obligations, or licensing requirements. Material changes to this Policy will be communicated to registered Players via a notice displayed on the Platform upon login, or via the Player's registered email address or mobile number, at least 7 days before the changes take effect.
Your continued use of the pk24 Platform after the effective date of any amendment constitutes your acceptance of the revised Policy. If you do not accept the amended Policy, you must stop using the Platform and request account closure in accordance with the Terms & Conditions.
The "Last Updated" date at the top of this Policy indicates when it was most recently revised. We encourage you to review this Policy periodically to stay informed about how pk24 protects your data.
If you have any questions, concerns, or requests relating to this Privacy Policy or to the way pk24 handles your personal data, please contact us using the following details:
pk24 customer support will acknowledge receipt of all privacy-related enquiries within 24 hours and will provide a substantive response within 30 days. For formal data rights requests (access, rectification, erasure), please state the nature of your request clearly so that we can process it efficiently under the applicable timeframes.
Please note that email addresses and contact details on pk24 are displayed as plain text and are not clickable links. Live chat remains the fastest route to support, particularly during PSL match days and major cricket fixtures when query volumes are highest.
Now that you understand how pk24 handles your data, log in to your account and enjoy cricket betting, live casino, and more — all under the protection of international licensing standards.